Digital design at Athleta

Working in Athleta’s e-commerce team, I create brand-driven marketing and campaign experiences across various channels. Collaborating with the marketing and merchandise teams, we used metrics to determine design solutions. Helping increase sales and drive conversion, we tested against monthly performance and used heatmaps to understand users' engagement.
I worked on email and social media design, pre-season concept design, and special marketing campaigns.
Photo Art Direction: Amy Schweitzer,
Design Art Direction: Lee Cornell and Nicole Faraclas