Hodgepodge Ice Cream Identity
Hodgepodge is an ice cream brand concept about mixing and matching. Flavors are mixed and matched from either similar or incongrous context, resulting in both nostalgic and surprising flavors. Following this idea, the logotype is composed of two stylistically different typefaces, an anonymous sans, Benton, with a humanist typeface, Kopius Chamber. Two different styles placed strategically complementary together.